Whatever its use, water is selling well. Switzerland Tourism will make it the central theme of their campaign for summer 2012.

Switzerland Tourism (ST) encourages its partners to exploit the theme of water for the 2012 promotion campaigns. Even away from the spas, Switzerland is a lakes and rivers galore. Hence the central role that water plays in the marketing of many tourist establishments. Switzerland Tourism already officially announced that water would be the main theme of their campaign for the summer 2012, reported Htr.ch.

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