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Thermatalia
25/11/2011

As the new President of the Advisory Council of Termatalia from this year on, ESPA Secretary General Joachim Lieber moderated the opening workshop of Termatalia 2011 with the title “Quality and Sustainability” on the 23rd of September 2011. Dr. Kurt 4

von Storch from EuropeSpa reported about the experiences of over 70 audits in 13 European countries concerning the quality aspects in the Spa and Health Resorts in Europe.

ESPA Marketing Manager João Pinto Barbosa moderated the workshop “Marketing in health tourism” with a lecture of ESPA board member Marlies Sobczak from the Netherlands, who spoke about the expectations and necessities of the clients in wellness offers.

 

Meeting between ESPA representatives (Joachim Lieber and Marlies Sobczak), the Secretary General of Tourism from the Xunta de Galicia government, Carmen Pardo, Claudia Wagner from FIT Reisen and Alejandro Rubin Carballo and Emma Gonzalez from the Termatalia organization.
HEALTH TOURISM MARKETING SESSION
Session coordinated by Joao Pinto Barbosa, Marketing Manager of ESPA (European Spas Association).

 

Presentations:
"Wellness, expectations and clients´ needs", by Marlies Sobczak. Thermalism and Wellness consultant and ESPA Counsellor (The Netherlands);

"Health Tourism market from the Tour Operator´s point of view", by Claudia Wagner. Manager of FIT-Reisen, Tour Operator (Germany).

"Potential markets for Health and Wellness Tourism in Europe: The USA clients", by Camille Hoheb. Consultant of Healthcare Marketing & Wellness Tourism (United States).

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