ESPA President Dr. Sigrun Lang gave a lecture at the “Romanian Market and Forum for Balneary Tourism” from the 21st till the 24th of September 2011 in Băile Herculane about the basic planning steps for the development or revival of a historical spa resort – like Băile Herculane – as a modern healthcare center, offering residents and visitors preventive services, medical care and medical rehabilitation.

Clearly formulated development perspectives can be used by the local authorities to attract commercial investors or for public-private partnerships and also for the start of a successful marketing campaign and positioning on the regional, national and international markets. Questions often asked concerning the goals of ESPA and ESPA’s contribution in providing assistance and guidance to help facilities improve their quality have been answered.